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Platinum Blonde Hair: The Side Effects

Platinum blonde hair rocked the celebrity scene last year, with names like Kim Kardashian and Jennifer Lawrence inspiring us to rethink uber-blonde hair. This eye-catching hair trend is set to continue in 2018, but is it the right choice for you? Before taking the platinum plunge, there are a few things to consider about the side effects and maintenance.

Dryness. As you have probably heard, lightening and bleaching hair can have damaging effects on its health. One side effect of going platinum is hair dryness, due to the chemicals found in the bleach. But fear not: Washing your hair less frequently can help minimize this problem. Shampoo and condition a maximum of 2-3 times a week and watch the oils from your scalp rejuvenate your hair health.

Breakage. Bleaching your hair makes your strands more susceptible to breakage and split ends. However, this can be countered in a number of ways. Ask your stylist to use Olaplex when applying your bleach in order to minimize the side effects. Also, opt for strengthening conditioner at home pre and post dye to keep your hair nice and strong. Finally, avoid breakage in the shower by purchasing a ‘wet brush’ – a hairbrush that is soft and specifically made for using in the shower to stop losing strands.

Maintenance. As expected, any type of hair colouring requires consistent upkeep and maintenance in order to retain that original fresh look. Hair colouring and the associated at-home products can be an expensive investment. Speak to your stylist about the best products for your hair and how to make your colour last as long as possible, so you can spend less time at the salon.

There is no arguing that platinum blonde hair is a stunning look when done correctly. The bigger the transition in colour (such as from black hair to blonde) the more damage to your hair. Just follow the above tips and speak to your stylist about products that you can use pre and post-bleach to keep your locks healthy and gorgeous. Don’t shy away from the look of the season. As they say, blondes have more fun!